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Augmented Reality
"Augmented Reality" is a computer-generated expansion of the perception of reality.
Skip next section All Content on this topic
All Content on this topic
How is technology changing the stage?
How technology is changing the theater and what potential it has for audiences.
AI and AR – the future of advertising?
Are AI and AR the future of the advertising industry? The possibilities are huge.
Tech experiments in the theater
Opera in virtual reality and theater with augmented reality offer brand new experiences.
Nigerian artist augments reality
Ife Olowu is leading the AR revolution in Nigeria - through his art. The artist from Lagos has been able to curve a niche for himself through the effective application of digital technology to his works, with most of his paintings fetching up $10,000 each.
Is Augmented Reality the future of online shopping?
Holographic AR apps are allowing users to try out items at home before buying them online.
Bayreuth Festival 2023: Augmented reality meets tradition
The new Bayreuth "Parsifal" is an attempt to combine real stage action with augmented reality.
The cost of progress
Lithium: The dirty secret behind electric cars and future technologies. Is biomass always clean?
Tomorrow Today - The Science Magazine
Life without a smartphone/ what to do against digital amnesia/ guidance for the visually impaired
Gixel: AR glasses for immersive virtual meetings
Gixel says its new AR glasses will turn virtual meetings into genuine in-person encounters.
Is Apple’s mixed-reality headset coming soon?
Are the rumours true? Many signs suggest Apple is gearing up for a mixed reality headset launch
Digital diversity through languages
Shift special: Voice command is becoming increasingly important but not all languages are available.
Intelligent gear for the fire department
Modern firefighter helmets have displays with thermal imaging technology to better protect them.
Shift - Living in the Digital Age
The data we leave behind when we are online, and why companies are after these data traces.
Audi Q4 e-tron - the thrifty electric SUV
SUVs practically can't be green. But Audi is determined to try as hard as it can. The new compact electric SUV Q4 e-tron offers plenty of range.
Time travel to the GDR with virtual reality technology
Seeing the wall construction, an escape tunnel, or everyday life in the GDR era with VR applications.
Shift - Living in the Digital Age
Should online hate speech be censored, or is freedom of speech more important? Our topic on SHIFT!
Coronavirus spurs energy transition through AI
COVID-19 has significantly increased the speed of global digitization, with consequences for the energy sector, too.
Microsoft to supply US army with augmented reality headsets
The Pentagon wants augmented reality tech for its soldiers. Microsoft is set to make nearly $22 billion from the deal.
Shift - Living in the Digital Age
A virtual journey through time to the GDR with virtual and augmented reality. This time, on SHIFT.
Time travel to the GDR with virtual reality technology
Seeing the wall construction, an escape tunnel, or everyday life in the GDR era with VR applications.
What will the city of the future be like?
Drones, networks and virtual reality: Three ways tech companies envision the future of urban living.
Mapping and Tracking Reality for AR Games
The acclaimed computer game Minecraft is now being released in an AR version.
How does AR work?
Precision camera systems and sensors enable AR games to place virtual objects in real surroundings.
Shift - Living in the Digital Age
AR is said to be the next big thing in gaming. But is the hype deserved or just a marketing gimmick?
The 77 Percent - The Magazine for Africa's Youth
This week, we head to Ghana to discuss the impact of digitalization. We then discover the adrenaline-fueled world of street spinning in South Africa, and in Guinea a female rapper shows us around her city, Conakry.
Cleaning up Ghana – A virtual reality
Two young game developers in Ghana are tackling the problem of e-waste with an augmented reality game.
Notable Women: Women on US bills
Google's Notable Women VR app lets users project images of historical US women onto bank notes.
Really virtual
A guide through the jungle of VR and associated technologies.
Voice assistants on the rise in Germany
Germany's IT lobby group Bitkom has said it expects voice assistants to have "a great future."
Playing Super Mario in augmented reality
After Pokemon Go! another gaming classic conquers the world of augmented reality: This is how you can become Super Mario.
Painting in 3D with Virtual Reality
Artists throughout the world are discovering virtual reality.
Shift - Living in the Digital Age
Chatbots are the new apps. Artists discover virtual reality. A typewritten eulogy to a high-flyer.
Shift - Living in the Digital Age
Chatbots are the new apps. Artists discover virtual reality. A typewritten eulogy to a high-flyer.
The Refrakt augmented-reality app
Old masterpieces get a new lease on life with the augmented-reality app Refrakt.
Shift - Living in the Digital Age
Alternatives to apps that collect data. Camping cats. And Singapore in time lapse.
Euromaxx - Lifestyle Europe
Switzerland is for gourmets. Jazz duo: new album by Wollny & Peirani, and: Five German inventions.
Gamescom 2016: Brave new virtual world
Virtual Reality is THE hot topic at Gamescom in Cologne. But augmented reality is on the way up as well.
Pokémon Go - who benefits from the craze?
For fans of the augmented reality gaming app the point is having fun out and about town.
Pokémon Go Goes Global - on DW News
Game erases boundary between real and virtual
Pokémon Go's Business Spin-Offs
How the Pokémon Go hype is creating business opportunities.
Pokémon Go's Business Spin-Offs
How the Pokémon Go hype is creating business opportunities.
Pokémon Go's Business Spin-Offs
How the Pokémon Go hype is creating business opportunities.
Pokemon Go is Getting Everyone to Exercise
Players around the globe are searching and hunting for characters from the cult cartoon Pokemon.
New reality: Why virtual is the new real
Virtual reality could be the next thing to change our lives. Cyrill Etter of Game Science Center Berlin tells us why.
Augmented people - digital chip implants for humans
CeBIT showcases robots which understand human feelings and humans with digital chip implants
Changing Tires with an App - Audi introduces service via augmented reality
It seems just like magic when objects are brought to life on cell phone or tablet computer displays. It’s all part of augmented reality, which links the internet to the real world. For software developers at Metaio, a company based in Munich, augmented reality is the next big thing. And even car manufacturer Audi is offering a new digital service manual for some of its models.
Augmented Reality Apps
As the number of smartphone users and tablet pc users increases, the number of Augmented Reality Apps on offer is also on the rise. They are one of the trends at the 2011 IFA, the trade fair for consumer electronics here in Berlin.
Augmented reality ads
A growing number of European startups have taken to creating virtual experiences that double as ads.
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