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Augmented Reality
"Augmented Reality" is a computer-generated expansion of the perception of reality.
Skip next section Reports & Analysis
Reports & Analysis
Tech experiments in the theater
Tech experiments in the theater
Opera in virtual reality and theater with augmented reality offer brand new experiences.
Nigerian artist augments reality
Nigerian artist augments reality
Ife Olowu is leading the AR revolution in Nigeria - through his art. The artist from Lagos has been able to curve a niche for himself through the effective application of digital technology to his works, with most of his paintings fetching up $10,000 each.
Is Augmented Reality the future of online shopping?
Is Augmented Reality the future of online shopping?
Holographic AR apps are allowing users to try out items at home before buying them online.
Bayreuth Festival 2023: Augmented reality meets tradition
Bayreuth Festival 2023: Augmented reality meets tradition
The new Bayreuth "Parsifal" is an attempt to combine real stage action with augmented reality.
Coronavirus spurs energy transition through AI
Coronavirus spurs energy transition through AI
COVID-19 has significantly increased the speed of global digitization, with consequences for the energy sector, too.
Microsoft to supply US army with augmented reality headsets
Microsoft to supply US army with augmented reality headsets
The Pentagon wants augmented reality tech for its soldiers. Microsoft is set to make nearly $22 billion from the deal.
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