BusinessWorld in Progress: Big Alcohol taps Africa To play this audio please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusinessThomas Kruchem 08/07/2019August 7, 2019Big international alcohol companies are now targeting the African continent. With sales stagnating in Europe and the US, Africa's growing middle class, and young people in particular, are being tapped as the market of the future. https://p.dw.com/p/3NWE9AdvertisementAuthor: Thomas Kruchem / presenter: Anke Rasper.