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Framing the narrative: President Zelenskyy and the emergence of social media as a tool of war

Kate Laycock
June 2, 2022

One of the most powerful tools in Ukraine’s arsenal is its president’s skilful use of Tik-Tok style videos disseminated via social media and messaging apps. DW's Inside Europe program spoke to renowned media scholar Ethan Zuckerman, who explained the mechanics of President Zelenskyy's technique.

https://p.dw.com/p/4CD2E

Ethan Zuckerman is an associate professor of public policy, communication, and information at the University of Massachusetts.