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Does DW broadcast via satellite or shortwave?

December 17, 2010

Both – and much more. Some of DW’s programming is still broadcast using shortwave – but changes in technology over the years have increased the ways in which programming can be broadcast.

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Image: Lockheed-Martin

DW makes use of a global satellite network to broadcast its television and radio programming. In addition, radio is available via shortwave as well as AM in some regions and FM in metropolitan areas. Thousands of partner stations integrate DW programming into their line-up – one of the most important ways for Germany’s international broadcaster to reach target audiences. The Internet has also become a very important means of distribution for DW’s multilingual, multimedia services – with radio and television offered as live stream and on-demand. And DW’s mobile service continues to expand creating a platform for those who are constantly on the go.

Deciding exactly which means of distribution should be used for the different regions around the world is a continuous process. It involves taking into account not only what type of reception is technologically possible, but also which of these is being used the most by DW’s audience.

The channels we use for Europe and North America are different than those that we use for South Asia – and that also differs from how we reach our audience in Africa south of the Sahara. In Africa, shortwave still plays a major role. In India, DW now offers a joint radio channel using the DRM standard (Digital Radio Mondiale) – digital shortwave. Experts expect DRM to establish itself in India.

You can find out more about reception on DW’s programming pages – or just contact us with your questions.