Porsche drama
May 4, 2009The behind-the-scenes debate over the future of Porsche has been described by the Financial Times Deutschland newspaper as an internal family power struggle that is taking on the drama of a soap opera. While it might make good daytime television, the newspaper says, it does not bode well for the German carmaker's future.
VW and Porsche have refused to comment on the discussions. The two families met last week, but couldn't reach an agreement. They are reportedly scheduled to meet again on Wednesday in Salzburg, Austria.
To sell, or not to sell
While the Porsche and Piech families agree that something needs to be done to help their debt-ridden luxury brand, some family members are loathe to sell out to rival German carmaker Volkswagen.
Porsche will not be sold to VW, Wolfgang Porsche was quoted by German media as declaring over the weekend. Yet Ferdinand Piech, another heir to the Porsche fortune, has reportedly proposed selling to Volkswagen for 11 billion euros ($14.6 billion).
Germany's Sueddeutsche Zeitung newspaper reported that Porsche CEO Wendelin Wiedeking is pushing for a middle ground solution. Instead of one company taking over the other, Wiedeking reporteldy wants the two companies to merge, which would allow them to raise new capital.
Porsche had eyed VW takeover
Porsche SE, the luxury brand's holding company, already owns 51 percent of VW, but analysts say that the 9 billion euros of debt it has accumulated to buy the shares is making it difficult for Porsche to raise its target stake in VW to 75 percent.
Late last week, Volkswagen said it hadn't reached any agreement with Porsche regarding expanding cooperation between the two companies.