Arts.21: The Day After – Marketing the German Book Prize Winner Uwe Tellkamp - 18.10.2008

The winner of the German Book Prize – the most important award for German language literature is announced at the start of the Frankfurt Book Fair. But what happens on the day after? How does the new winner get promoted? How will the winner deal with new-found fame? And what expectations and opportunities come along with the award? ARTS.21 accompanies the book prize winner through the excitement of the Frankfurt Book Fair to see what happens after the award becomes reality.