European Innovation Council

Challenge 

Creating awareness for the European Employment & Social Rights Forum EESRF 2023

Solution 

• Digital advertisement campaign on dw.com 
• Native newsletter teasers with advertorials in a target group-specific newsletter 
• Sponsored Content campaign: publication of two articles on dw.com: 
  Protecting workers’ rights in the age of AI
  Securing workers' rights in the AI revolution

Results

• 2.884.038 ad impressions 
• More than 2.000 views on two articles on dw.com